Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...

Students develop a persuasive peer-to-peer case against smoking, with the goal to understand how language usage can influence perception, attitudes and behavior.

This site is provided for by Ed-U.com. Based on the Greek ideas of ethos, logos, and pathos the writer addresses how to adequately persuade an audience.

Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.

Learning the art of smart shopping.

This lesson focuses on appeals to pathos; to connect to the audience by evoking emotions or by suggesting that author and audience share attitudes, beliefs, and values.

Knowing how to engage in signature scientific acts, such as formulating questions and using evidence in arguments is an important part of science learning. This InfoBrief from the National Center for Technology Innovation offers more...

[Free Registration/Login Required] An informational text debating whether students should or should not get paid to attend class. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text debating whether teens should or should not be allowed to play violent video games. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text debating whether or not schools have the right to monitor what students post online. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text debating whether students should or should not be allowed to use cell phones in class. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text arguing for and against competitive eating contests. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text debating the death penalty. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text about the police being able to search through cell phones without a search warrant. A question sheet is available to help students build skills in reading comprehension.

[Free Registration/Login Required] An informational text debating whether dogs should work or just be pets. A question sheet is available to help students build skills in reading comprehension.

This instructional activity focuses on appeals that use both Kairos and Pathos, appeals to emotion (pathos) are more likely to be effective work if they are also timely (kairos).

This lesson focuses on appeals to Ethos, When you evaluate an appeal to ethos, how successfully a speaker or writer establishes authority or credibility with his or her intended audience. You ask yourself what elements of the essay or...

This lesson focuses on the ways appeals to ethos can be manipulative including lying about their credentials and employing a number of tricks or fallacies to lure you to their point of view.

This lesson focuses on establishing ethos or credibility. You can establish ethos-or credibility-in two basic ways: you can use or build your own credibility on a topic, or you can use credible sources, which, in turn, builds your...

This lesson brings together the rhetorical appeals including Logos, Pathos, and Ethos and how to identify and apply each. Click the Next link for more information.

This lesson focuses on the manipulative appeals to pathos, trying to unfairly play upon the audience's feelings and emotions through fallacious, misleading, or excessively emotional appeals.