Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
Judicial Branch of California
Defining Civic Duty and Participation
A lesson, geared toward older elementary scholars, combines art with social studies to explain the purpose of civic duty and how to encourage others in the community to participate. Academics create advertising campaigns to promote civic...
Curated OER
Malaysia: Foreign Investment Returns
Young scholars examine the Malaysian economy and the effect of the SARS epidemic. They conduct research, write an editorial evaluating Malaysia's proposed budget for 2004, and develop an advertising campaign to promote business in Malaysia.
Encyclopedia Britannica
Becoming US President
It's that time of year, and the year. Once again the race is on for the White House. It's important that young voters, and would-be voters, understand the process for becoming the United States President. Class members research the...
Curated OER
Campaign Ads That Subtract and Add
Young scholars explore media and media misrepresentation of prodcts. They create a video of a person (with both good and bad pictures.) Using creative titles, students download a slideshow. They add sound effects and other Adobe Premiere...
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising instructional activity, students discuss a fictitious product which they create an advertising campaign for....
Curated OER
TV ATTACK ADS AND THE VOTER
High schoolers read about the history of negative political advertisements in U.S. elections. In this politics lesson plan, students view several ads for opposing candidates and analyze and discuss the content. High schoolers write...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Campaign Finance Reform and Public Opinion
Students discuss the issue of finance reform in political campaigns. Using the internet, they identify the positives and negatives of finance reform and research the problems associated with campaign fund-raising. They share their...
Curated OER
Life as a Legend: Marilyn Monroe: What is Beautiful?
Young scholars consider the notion of beauty and what impact the media and popular culture have on it. In this cross curricular lesson, students examine print ads, write down and share their thoughts on them. Then young scholars form...
Curated OER
A Picture Is Worth a Thousand Words
Seventh graders create a multimedia, image only ad campaign on a contemporary controversial issue. They base their public service announcement, Powerpoint presentation, Web page, or video on methods used by Martin Luther during the...
Curated OER
Advertising's Hidden Messages
Students explore the hidden messages in advertisements. In this business lesson, students discuss the role that advertisements play in our lives. Students locate advertisements that use various advertising techniques. Students create an...
Curated OER
The Commonwealth Games
Students study the history, form, and function of the Commonwealth Games. Groups work to design an inclusive sporting event to add to the Games, and develop an advertising campaign for the 2006 Commonwealth Games.
Encyclopedia Britannica
Presidential Electability
There are specific constitutional requirements that candidates must meet to become president of the United States. In addition, there are societal opinions that affect a candidate's electability. Class members examine historical...
Encyclopedia Britannica
Presidential Qualifications
Can anyone grow up to be president of the United States? As part of their study of the 2020 election, groups research the constitutional requirements to become president. The class then brainstorms a list of qualifications beyond those...
Curated OER
Gazing Into the Faces of AIDS
Students consider whether or not there are generalizations that can be made about people who are infected with H.I.V. or who have the AIDS virus. They create public service ad campaigns to educate the public and consider other ways to...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided worksheet,...
Curated OER
The Origins of American Government
Pupils create an advertising campaign to persuade the Founding Fathers to adopt a particular political philosophy. Working in groups, they conduct research about a certain political philosophy. Students create a pitch to be made to the...
Curated OER
Plan an Advertising Campaign to Attract New Citizens
Learners examine how to use visual media as a creative way of thinking about and responding to immigration issues. They conduct Internet research, and design and create a poster or brochure to attract new immigrant to Indiana.
Curated OER
From Data to Drinks - My Marketing Plan
Learners research and discuss how Canada's aging population affects advertising. They record information from the 2001 census and create a marketing plan to sell a soft drink.
Curated OER
U.S. Geography: The Midwest
Students research agricultural products of the Midwest. In this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
Curated OER
Now That's Beautiful!
Your class experiences dozens of messages about beauty every day by reading magazines, watching movies, and listening to the radio. Have them analyze society's view of beauty in groups after discussing several resources, including Dove's...
Great Schools
My First Presidential Election
Register, establish a platform, make campaign speeches, and design campaign advertisements with a study of presidential elections. Young citizens engage in various activities that mimic the election process.
Curated OER
YOUR OWN CAMPAIGN
Twelfth graders, in groups propose a new law and design a campaign to get people to vote for their law. They have a voter's forum and hold a mock election.