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The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
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Teens Buckle Each Other Up
Pupils explore teen driving habits. In this health journalism lesson, students read the USA Today article titled "Teens Buckle Each Other Up", respond to discussion questions regarding the article, and complete an activity based on the...
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A New Political Party
High schoolers participate in a Political Spectrum Analysis, then align themselves with other students with similar scores. In groups, they develop political parties, policies, philosophies, and organize political campaigns.
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It Takes a Village
Learners consider the contributions of the African Medical and Research Foundation (Amref). In this current events lesson, students research the listed Web sites that include information about Uganda's education, relief, and social...
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Staying Safe on the Job
Students share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
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Civic/Social Awareness
Develop spoken fluency, persuasive speaking skills, and confidence by having your class practice their public speaking skills. They compose and deliver persuasive speeches as they participate in five different speech tasks. A...
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A Virtual Adventure In Australia
Young scholars create a magazine highlighting the history and geography of Australia. In this Australia lesson plan, students do online research and other research to create a magazine with articles and advertisements.
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Design Your Own Cereal Box
Students explore the ways in which media messages work and the ways in which consumers are targeted.
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Location of Resources in Early Civilizations
Sixth graders define scarcity and opportunity costs.
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Census 2000: Future focus
Students recognize the importance of the census. They identify specific concerns of different population groups. They design an advertisement for Census 2000.
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Amendment Process
Eighth graders examine the current amendments and discuss any change they would like to make. With a partner, they develop a proposal and an advertisement to redo at least two amendments. They also compare and contrast the amendments...
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Election Scavenger Hunt
Learners examine newspapers and other resources for articles about the election. They collect articles and photos from both presidential candidates. They also search for political cartoons and discuss what they find.
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The President: Politician in Chieft
Students explore the role of the U.S. President and the media coverage in presidential elections. They discuss what it means to be informed, the issues they consider most important, and reflect on what they learned from their interviews....
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Government Lesson Plan: Lesson Plan 4
Students analyze how interest groups present their viewpoint to the public. They assess how media can influence public opinion by closely examining a political ad from the 1964 presidential election.
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Practical Marketing Skills in Travel and Tourism 2
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Made You Look
Students spend some time in the world of marketing and advertising by analyzing and creating slogans and campaigns geared toward adolescents. Students work with a partner to create their design and share with the class
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RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the instructional activity, they discuss whether or...
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Government
Second graders run for various offices. They dress up like a politician, pretend to be running for an office, and tell the students why they should vote for him/her. They explain why it is necessary for a community to have a government
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Voting And Elections
Students examine the voting practices of the past several presidential elections while using data to determine the influence of different factors. They identify the reasons for high or low voter turnout and then display the outcome of...
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Reviewing the Election Process by NOW Classroom for PBS
Learners take a closer look at presidential elections. In this election process instructional activity, students discuss the roles of the primary, caucus, polls, Electoral College, delegates, and lobbyists in the process. Learners then...
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World War II on the Home Front: Civic Responsibility
Students explore World War II. In this World War II lesson, students discover how volunteerism demonstrates civic responsibility. The lesson uses World War II-era posters to appeal to the learners and help them to understand the...
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Messages in Art Work
Observe images and discuss what messages they convey. In this critical thinking lesson plan, students determine whether works of art are trying to persuade their audience. They also consider the media and how they communicate messages to...
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Sculpting a Message: From the Counter-Reformation to the Present Day
Students discuss persuasive messages in art. In this art history lesson, students research 17th- century European sculptures to find the messages given. They create their own sculptures and write press releases to explain their art.