Curated OER
Mills of New Hampshire
Students locate mill sites on a New Hampshire map. They describe who worked in the mills and their working conditions. They examine the environmental impact of the mills and work together to find out more information about mills.
Curated OER
Image Reform
Students cut random pictures from magazines. In groups, students share their images with each other and explain what they liked about the picture. After creating a collage of the pictures, students tell a story about something personal...
Curated OER
Why We Communicate
Young scholars identify the three common reasons for communication: information, persuasion, and entertainment. They create media messages for different purposes and develop a purpose of message shapes and how it helps shape the message.
Curated OER
TV Without the Television
Students consider their own understanding of advertising on the Internet and examine the latest form of advertising online to create "How it Works" posters for a variety of Internet technologies. They reflect on how these technologies...
Curated OER
Magazine Sales Talks
Students role-play to determine the best types of magazines that should be purchased for their media center. They create a sales presentation for a particular magazine in small groups. As they listen to each presentation they evaluate...
Curated OER
Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
Curated OER
The Little Rabbit
Students recite a poem and perform motions to the words. For this stretching and moving lesson, groups of students perform the motions by crouching into a ball, getting up, breathing deeply, stretching arms, and leaning forward. An...
Curated OER
Benchball
Students are taught ball skills and spatial awareness. They are divided into two teams. Students nominate one player to stand on the bench in their half of the court. They then arrange themselves anywhere in thier half of the court. ...
Curated OER
Critical Consumerism
Students investigate the ways companies target the teenage demographic. In this advertising lesson plan, students discuss in focus groups what they like to buy. Students also complete a related worksheet.
Curated OER
Need vs. Wants in Creating Sustainable Communities
Ninth graders create a T chart of their needs and wants. In this environmental science instructional activity, 9th graders brainstorm ideas on how to create a sustainable community. They decide what they would give up and keep to make...
Curated OER
Breaking News English: Yahoo Also to Offer 1GB Mailbox
In this English activity, students read "Yahoo Also to Offer 1GB Mailbox," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Curated OER
Tolerance: Gender Issues
High schoolers explore why some professions have been gender-dominant in the past. In this lesson, students identify some professions that have typically had one specific gender employed in the past, then research that job to see when it...
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Alabama Learning Exchange
Alex: Weather Instruments for Sale
During this lesson, students will use knowledge they have learned about weather instruments to create a catalog advertisement. Students will use descriptive writing to advertise the use of the weather instrument. They will also use...
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Writing Fix
Writing Fix: A Left Brained Writing Prompt: The Unlikely Lost and Found
What interesting and unusual items might you write a Lost & Found Ad for? Devote a page in your journal or writer's notebook to write several unusual Lost & Found Ads this year. Use the lost and found writing prompt generator to...
Alabama Learning Exchange
Alex: Are You Down With Describing Nouns?
This unit is a fun, exciting, and engaging unit that uses many 21st century tools to help learners working in collaborative groups understand what an adjective is and how adjective use is vital to making writing interesting. Furthermore,...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
In this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...
Alabama Learning Exchange
Alex: Take Two: Using Technology for Writing and Designing
In groups, students brainstorm to create a product, develop an advertisement for the product, design and present a slideshow, script a commercial for the product, and present the commercial in a 5-10 minute video.
New Zealand Ministry of Education
Nz Ministry of Education: Hearwaves
Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...
New Zealand Ministry of Education
Nz Ministry of Education: As Far as the Eye Can See
View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...