Curated OER
Advertising Then and Now
Students use resources to examine ads from historic newspapers. They analyze these ads and compare and contrast them to modern ads found on electronic editions. Students evaluate the changes as it applies to the information found.
Curated OER
The Little Rabbit
Learners recite a poem and perform motions to the words. In this stretching and moving lesson plan, groups of students perform the motions by crouching into a ball, getting up, breathing deeply, stretching arms, and leaning forward. An...
Curated OER
Benchball
Students are taught ball skills and spatial awareness. They are divided into two teams. Students nominate one player to stand on the bench in their half of the court. They then arrange themselves anywhere in thier half of the court. ...
Curated OER
Critical Consumerism
Students investigate the ways companies target the teenage demographic. In this advertising instructional activity, students discuss in focus groups what they like to buy. Students also complete a related worksheet.
Curated OER
Need vs. Wants in Creating Sustainable Communities
Ninth graders create a T chart of their needs and wants. In this environmental science lesson, 9th graders brainstorm ideas on how to create a sustainable community. They decide what they would give up and keep to make the community...
Curated OER
Breaking News English: Yahoo Also to Offer 1GB Mailbox
In this English worksheet, students read "Yahoo Also to Offer 1GB Mailbox," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Curated OER
Tolerance: Gender Issues
Learners explore why some professions have been gender-dominant in the past. In this lesson, students identify some professions that have typically had one specific gender employed in the past, then research that job to see when it...
Curated OER
Plan of Action
Students examine the process of setting up a service project. They describe this plan to help a family in need in their community. They evaluate the project after its completion.
Curated OER
Glidden's Patent Application for Barbed Wire
Students discuss the invention of barbed wire and how it affected various groups of peoples in the U.S. after its invention.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Alabama Learning Exchange
Alex: Weather Instruments for Sale
During this lesson, students will use knowledge they have learned about weather instruments to create a catalog advertisement. Students will use descriptive writing to advertise the use of the weather instrument. They will also use...
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Writing Fix
Writing Fix: A Left Brained Writing Prompt: The Unlikely Lost and Found
What interesting and unusual items might you write a Lost & Found Ad for? Devote a page in your journal or writer's notebook to write several unusual Lost & Found Ads this year. Use the lost and found writing prompt generator to...
Alabama Learning Exchange
Alex: Are You Down With Describing Nouns?
This unit is a fun, exciting, and engaging unit that uses many 21st century tools to help students working in collaborative groups understand what an adjective is and how adjective use is vital to making writing interesting. Furthermore,...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Students examine the fallacies that surround them every day, deconstruct fallacious images and messages in advertisements, and demonstrate their understanding of the fallacies through multimedia presentations.
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
ReadWriteThink
Read Write Think: Propaganda Techniques in Literature: Ads
For this online lesson, students are introduced to various propaganda techniques that have been used by the media and political candidates. Students explore the propaganda and the effect it has on contemporary society.
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...
Alabama Learning Exchange
Alex: Take Two: Using Technology for Writing and Designing
In groups, students brainstorm to create a product, develop an advertisement for the product, design and present a slideshow, script a commercial for the product, and present the commercial in a 5-10 minute video.
New Zealand Ministry of Education
Nz Ministry of Education: Hearwaves
Students analyze the language, style, content, advertisements, of radio stations and determine their target audiences. then students create their own radio station targeting a specific audience including news, advertisements, stories,...
New Zealand Ministry of Education
Nz Ministry of Education: As Far as the Eye Can See
View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
TES Global
Tes: The Media: Understanding Key Media Areas
[Free Registration/Login Required] During this unit of study, young scholars will analyze several types of advertisements. Students will analyze how authors pay attention to the language and visuals to appeal to their audiences.