This video focuses on anaphora, a literary technique involving the repetition of words or phrases at the start of successive clauses. It highlights its emotional impact, with examples from "A Tale of Two Cities," the Declaration of...

In Part 1 of this series, four common persuasive language devices are explained: emotive language, modal verbs, involving the reader and asking rhetorical questions. Part 2 • Persuasive Langua... (using evidence, repetition, adjectives &...

In Part 2 of this series, four more common persuasive language devices are explained: using evidence, repetition, adjectives & adverbs and alliteration. Part 1 • Persuasive Langua... (emotive language, modal verbs, involving the reader...

In this video, the teacher guides students on how to effectively respond to a writing prompt by analyzing the evidence for each side. The students learn to list the evidence for both agreeing and disagreeing with the prompt, judge the...

This video discusses the purpose of, and techniques for, revising writing.

Pupil outcome: I can write a persuasive paragraph that communicates the unique selling point of a product. Key learning points: - It is crucial to communicate the unique selling point of a product. - The beginning of persuasive writing...

Pupil outcome: I can write the first persuasive paragraph of a persuasive letter, giving reasons and evidence and using a range of persuasive techniques. Key learning points: - Writing is most successful when it is planned. - The...

Pupil outcome: I can write the second persuasive paragraph of a persuasive letter, giving reasons and evidence and using a range of persuasive techniques. Key learning points: - Writing is most successful when it is planned. - The...

Pupil outcome: I can generate persuasive techniques to persuade Sherlock Holmes in a letter. Key learning points: - Writing is most successful when it is planned. - We can plan to use a range of persuasive techniques in a persuasive...

Pupil outcome: I can identify linguistic features and persuasive techniques in a formal persuasive letter. Key learning points: - The purpose of a persuasive letter is to persuade or convince the reader to change their mind or behaviour....

Pupil outcome: I can write the conclusion of a persuasive letter, using a range of cohesive devices. Key learning points: - Writing is most successful when structure, content and vocabulary are planned. - The conclusion should use a...

Pupil outcome: I can write the introduction to a persuasive letter, including a clear summary of the problem. Key learning points: - The introduction to a persuasive letter will primarily focus on summarising the purpose of the letter. -...

Pupil outcome: I can use a plan to write the second part of the main body of a persuasive letter, inspired by a text. Key learning points: - The main body paragraphs should be factual, specific and detailed. - Flattery, presumption and...

Pupil outcome: I can identify the purpose and features of a persuasive letter in preparation for writing based on ‘Front Desk’. Key learning points: - To persuade is to convince someone to do something through reasoning or argument. - A...

Pupil outcome: I can write the second paragraph of a persuasive letter. Key learning points: - Persuasive letters have distinctive linguistic features in order to achieve their purpose. - An adverbial complex sentence is a main clause...

The earliest thinker in the Western tradition whose ideas about influence and persuasion come down to us was Aristotle. He asserted that we need three things to build a persuasive argument: ethos, logos, and pathos. In English, these...

Welcome back to Nailing Non-Fiction! Join us for a fun but rigorous lesson on the different text types that comprise the genre of Non-Fiction. We’ll discuss informative and persuasive texts and how composers use language to achieve their...

In today’s lesson, we’ll put all our non-fiction know-how into practice! We’ll apply what we’ve learnt about techniques in previous Nailing Non-Fiction lessons to George Orwell’s ‘Politics and the English Language’. Using our unique...

Pupil outcome: I can develop a persuasive headline and opening that hooks the reader. Key learning points: - The headline and opening of a persuasive advert should be eye-catching and hook the reader. - Linguistic techniques like...

Pupil outcome: I can use a plan to write the first part of the main body of a persuasive letter, inspired by a text. Key learning points: - The purpose of the main body is to clearly state the writer’s most persuasive points. - Using a...

These Top 10 Rhetorical Devices for Persuasion and Public Speaking will enhance the persuasiveness of your speeches. These are also called Rhetorical Techniques or Literary Devices or that writers use in speeches and writing to enhance...

Join us in our first lesson on Nailing Non-fiction!. This lesson will unpack the ‘big picture’ questions you need to ask when analysing non-fiction texts. Come and learn about different types of non-fiction texts. You’ll discover that...

In many sectors – especially professional services, where I have had my career – sales are often made with the help of a written proposal. And, while this could be a course all on its own, here are a few tips and pointers.