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A Positive Spin

Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they develop storyboards for positive campaigns. 

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CCSS: Adaptable
Instructional Ideas

  • With a little more prep time (check for current ads online), the resource could be easily updated to cover current election campaigns