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A Smarter Consumer Lesson PlanA Smarter Consumer Lesson Plan
Publisher
Federal Trade Commission
Resource Details
Curator Rating
Educator Rating
Not yet Rated
Grade
5th - 6th
Subjects
English Language Arts
4 more...
Resource Type
Lesson Plans
Audience
For Teacher Use
Duration
1 hr
Instructional Strategies
Discussion
4 more...
Usage Permissions
Fine Print: Educational Use
Lesson Plan

A Smarter Consumer

Curated and Reviewed by Lesson Planet
This A Smarter Consumer lesson plan also includes:
  • Admongo.gov
  • Overview
  • "Ad” Up Your Score!
  • Join to access all included materials

How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making a purchasing decision. As a culminating activity, they take a quiz to test their ad literacy skills. 

15 Views 13 Downloads
CCSS: Adaptable

Concepts

Media Literacy, visual literacy, advertising, target audiences, information literacy, persuasive techniques

Additional Tags

english language arts

Instructional Ideas

  • Invite individuals to share what they've learned about persuasive techniques in advertising
  • As a class, discuss what strategies consumers use when deciding whether to purchase a product or service 

Classroom Considerations

  • Builds on information from previous lessons in the series

Pros

  • Includes a link to a helpful glossary with key terms from the unit
  • Provides an answer key for the quiz

Cons

  • None

Common Core

RI.5.1 RI.6.1

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