Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
6th - 12th English Language Arts CCSS: Adaptable
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
9th - 12th Social Studies & History
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
9th - 12th Social Studies & History CCSS: Adaptable
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
9th - Higher Ed Social Studies & History CCSS: Adaptable