Alcoholic Advertisements

High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...

Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.

Students investigate importance of branding and messaging, especially as they relate to party products like alcohol.

Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Have your class explore alcohol awareness public service announcements. Provided is a detailed plan and a complete set of materials for doing just this. Learners are exposed to a series of approaches and advertisements and decide which...

In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

Learners explore messages about alcohol that are promoted, the consequences of drinking, and the alcohol industry's motivation in promoting drinking.

Young scholars obtain a clearer understanding of their knowledge about alcohol, recognize that their attitudes, beliefs, & knowledge about alcohol may be different from their peers, and gain experience with scientific methods.

Young scholars examine how advertising and media shape attitudes about tobacco, alcohol and drug use. They look at advertisements from newspapers and magazines to determine what message the advertisers are conveying to their audience.

Students consider a recent Dartmouth study that connected teenagers' movie viewing restrictions with their tobacco and alcohol usage. They conduct their own research in tobacco and alcohol use among teenagers in their school setting.