Asset Led versus Market Led Marketing

Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some respects, sought to focus on exploiting its assets and cutting costs.

10th - 12th Social Studies & History 3 Views 1 Download
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Social Studies & History
1 more...
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Lesson Plans
2 hrs

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