Asset Led versus Market Led Marketing

Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some respects, sought to focus on exploiting its assets and cutting costs.

3 Views 1 Download
Resource Details

Grade
10th - 12th
Subjects
Social Studies & History
1 more...
Resource Type
Lesson Plans
Duration
2 hrs
Technology
Presentation