Asset Led versus Market Led Marketing
Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some respects, sought to focus on exploiting its assets and cutting costs.
3 Views
1 Download
Classroom Considerations
- This resource is only available on an unencrypted HTTP website. It should be fine for general use, but don’t use it to share any personally identifiable information
Start Your Free Trial
Save time and discover engaging curriculum for your classroom. Reviewed and rated by trusted, credentialed teachers.
Try It Free- Folder Types
- Activities & Projects
- Assessments
- Graphics & Images
- Handouts & References
- Interactives
- Lab Resources
- Learning Games
- Lesson Plans
- Presentations
- Primary Sources
- Printables & Templates
- Professional Documents
- PD Courses
- Study Guides
- Units
- Videos
- Performance Tasks
- Websites
- Graphic Organizers
- Worksheets
- Workbooks
- Writing Prompts
- Constructed Response Items
- Apps
- AP Test Preps
- Articles
- Lesson Planet Articles
- Audios
- Courses
- eBooks
- Interactive Whiteboards
- Home Letters
- Rubrics
- Syllabis
- Unknown Types
- All Resource Types
- Show All