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Asset Led versus Market Led Marketing

Students make a distinction between asset-led and market-led business approaches. The context used is that of British Airways (BA). BA has faced a number of challenges in the last ten years and the strategies developed have, in some respects, sought to focus on exploiting its assets and cutting costs.

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Resource Details

10th - 12th
Social Studies & History
1 more...
Resource Type
Lesson Plans
2 hrs