Instructional Video

Career Connections | Marketing Specialist

Curated and Reviewed by Lesson Planet

The job of market specialists is to develop brand recognition for their company. The social media manager for Macy's details how he uses social media to check in with employees and recruit the company's best talent.

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CCSS: Designed
Instructional Ideas
  • Invite a recruiter to speak with interested pupils about how they go about finding the best talent for their company
Classroom Considerations
  • Part of the PBS career Connections series
Pros
  • The narrator talks about why he decided to change from being a computer scientist to a marketing specialist
Cons
  • None