Discusses the evolution of major social media sites such as Facebook and Twitter from their humble beginnings. Then looks at the user experience of marketing on social media sites as it appeared in 2010. Much of the marketing was poorly matched to the target audience, and the writer recommends careful research and planning in order to get the best monetary value when marketing through social media. (Published: Feb. 2, 2010)

Additional Tags

commercialization of social media, corporate control of social media, direct marketing, marketing in social media, internet marketing

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Classroom Considerations

• Knovation Readability Score: 4 (1 low difficulty, 5 high difficulty)