Communications: Advertising in Schools
Students will become aware of advertising already in the schools and will work on critical thinking and debating skills.
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Newspapers in Education
Take young writers on an journey through the pages of a newspaper with this language arts lesson series on journalism. Covering the topics of news reporting, opinion writing, photojournalism, advertising, and much more, this resource...
3rd - 12th English Language Arts CCSS: Adaptable
Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...
3rd - 5th 21st Century Skills CCSS: Designed
Your Environment, Your Health: The Great Debate—Bottled Water vs. Tap Water in Our School
Should bottled water be sold in schools, or should they only provide tap water? The summative unit in the six-part series encourages scholars debating this topic. The lessons teach how to build an argument, how to gain background...
6th - 8th Science CCSS: Adaptable
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
6th - 12th English Language Arts CCSS: Adaptable
George HW Bush and the End of the Cold War
John Green provides a fantastic summary of the presidency of George HW Bush, reviewing the president's background experience in the United Nations and the CIA, the presidential election of 1988, foreign policy implications after the end...
14 mins 9th - 12th Social Studies & History CCSS: Adaptable
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
9th - 12th English Language Arts CCSS: Adaptable
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
6th - 8th English Language Arts CCSS: Adaptable