This article from a history periodical looks at advertising aimed at women in the 1950s. After refuting conclusions made in a study in the 1970s that claimed that women in the 1950s were little more than domestic workers in their home, the author of this article claims that the advertising shows just the opposite. Read about her conclusions and the evidence she uses to support them. [pdf]

Concepts

advertising

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Additional Tags

women as consumers, women in the 1950s

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Classroom Considerations

• Knovation Readability Score: 3 (1 low difficulty, 5 high difficulty)