This video does something a little bit different and takes everything we've learned so far about games and apply it to a case study on (arguably) the biggest game franchise in the world: Pokemon. Now Pokemon, like a select few other games we've discussed in this series has ingrained itself into our pop culture, but the way Pokemon has done this, and the extent of its reach into almost every genre of gaming is what makes it such a phenomenon. But interestingly, Pokemon's success wasn't only by chance. [10:50]