This video [9:02] focuses on Nintendo and a new standard for video games; it is the 7th lesson in Crash Course Games. After the North American Video Game Crash of 1983, Nintendo of Japan, originally a playing card company, which had seen some success in arcades, saw this as an opportunity to introduce its own console to the U.S. - the Nintendo Entertainment System or NES with significant technological and gameplay improvements. Nintendo's approach to game development changed the industry. It defined a new set of standards for video game quality by requiring contracts with all 3rd party developers. Nintendo even used special technology within the console that forced developers to get approval, marketed as a Seal of Quality, for their games to work on the console.