Driving the Digital Highway

Students examine newspapers to identify the most interesting stories. They discuss the purpose of a headline and complete a worksheet. They write a paper on the differences of writing for different types of publications.

Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...

Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...

Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...

Sixth graders examine the eight persuasive techniques, identifying them in all avenues of media including magazine, TV, Internet, and billboards, and making them aware of how advertising already influences them. They write an essay using...

Ninth graders watch soap operas online.  In this English lesson, 9th graders explore the story elements of the soap opera.  Students write a journal on their own interpretations of characters. 

Students explore mass media by completing worksheets in class. In this consumerism instructional activity, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a...