Here's a new twist in the egg drop competition. Using only six inches of tape, four straws, and 2 pieces of newspaper, teams build a structure that keeps an egg from breaking when dropped. What's different about this project is that the focus is on creating a start-up company that will market the device. Groups must name their company, product, develop an advertising campaign, marketing strategy, and mission statement.

Concepts

teamwork, critical thinking, flexibility, career goals, career planning, career readiness, career skills, careers, business plans

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Instructional Ideas

• Provide drop cloths or large garbage bags to contain the mess

Classroom Considerations

• Requires a variety of materials that must be gathered ahead of time; check out the provided materials list 
• Fifth in a series of 19 lessons in the Skills Identification and Career Exploration series

Pros

• It gives learners an insight into what is needed to form a successful company

Cons

• None