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Teaching TV: Television Techniques
As part of a five-instructional activity unit on how television uses technology and film techniques to communicate meaning, elementary students create their own media productions that demonstrate their understanding of these concepts.
1st - 6th 21st Century Skills CCSS: Adaptable
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
5th - 6th 21st Century Skills CCSS: Adaptable
Making Evidence-Based Claims: 2005 Commencement Address Stanford University Steve Jobs
In order to make evidence-based claims, one must be able to draw explicit information from text. From here, learners take that information, analyze the text to develop a deeper understanding, and connect with the information in order to...
6th English Language Arts CCSS: Designed
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
4th - 8th 21st Century Skills CCSS: Adaptable
Studying Documentaries Like a Writer - Looking For Persuasive Techniques
Revisit the documentaries viewed in the previous lesson in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on two provided...
6th - 12th Visual & Performing Arts CCSS: Designed
Advanced 5: Evaluating Credibility of Sources
How do discerning readers determine bias and credibility? Ask small groups to figure it out! First, each group is provided with either articles or videos that contain bias. They examine the resources, respond to included questions, and...
6th - 12th Technology & Engineering CCSS: Designed
Sell It with Propaganda
Augment a unit on propaganda by prompting class members to create propaganda. Using Frames software, groups demonstrate their understanding of propaganda techniques by designing a new product, creating a commercial to sell their product,...
5th - 12th 21st Century Skills CCSS: Designed