It's an Ad Eats Ad World
Students explore the power and influence of television advertisements in presidential campaigns. They choose issues in the 2004 campaign and create promotional materials addressing these issues from varying points of view.
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World War I Propaganda Project
This mini-project to design a World War I propaganda poster can be done as an in-class activity during a block period, or administered as a homework assignment. The resource outlines considerations that your young historians should have...
9th - 12th Social Studies & History CCSS: Adaptable
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
6th - 12th English Language Arts CCSS: Adaptable
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
4th - 7th English Language Arts CCSS: Adaptable
Ad Hominem Arguments
Give your class a lesson in logical reasoning. This worksheet, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments and...
7th - 12th English Language Arts CCSS: Adaptable
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
9th - Higher Ed Social Studies & History CCSS: Adaptable
Should We Eat Bugs?
Cricket cookies? Mealworm mac and cheese? Bugs are super nutritious! Why don't we eat them? Hear the history of entomophagy, that is, the practice of eating insects and spiders, by viewing this video. It is a fascinating exploration of...
5 mins 5th - 10th Science CCSS: Adaptable
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
9th - 12th English Language Arts CCSS: Adaptable
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
6th - 8th English Language Arts CCSS: Adaptable