Khan Academy: Ludwig Hohlwein, 'Kaffee Hag'

This video [2:34] discusses a poster designed by the German designer Ludwig Hohlwein for Kaffee Hag. Kaffee Hag was one of a number of foodstuffs that represent German innovation in applying scientific principles to new foodstuffs. It was a decaffeinated kind of coffee, which was advertised as being healthy so he linked it to a man in tennis whites. By 1913, Kaffee Hag already had a strong visual and brand identity on the market.