Advertise It and They Shall Buy!

Students investigate importance of branding and messaging, especially as they relate to party products like alcohol.

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

In an online engaging and animated game, pupils role play as lawyers charged with protecting rights found in amendments to the United States Constitution. As they choose appropriate amendments to match the right that has been violated,...

As class members progress through eight fully prepared learning stations, they will identify how bias is present in persuasive media, as well as differentiate among types of propaganda techniques like bandwagon propaganda and the use of...

Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...

What is the purpose of the Electoral College? Is it antiquated, or does it have a place in today's political climate? High schoolers view a series of video clips as they analyze the parts of the United States Constitution that address...

Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.