Advertise It and They Shall Buy!

Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

The average cost a 30-second advertisement during the Superbowl is $4 million. Are ads really worth the money? Are people really influenced by them? Scholars take a look at magazine ads and carry out discussion to determine what...

Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...

Your historical sleuths will work to research the in-depth history of chosen artifacts and will use their research to design a fictional advertisement for an early 20th century item.

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.

Introduce your class to advertising with this project! Small groups create magazine advertisements for products of their own choosing. A graphic organizer including information on consumer profiles helps class members decide which...

Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.

Students examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.