Advertise It and They Shall Buy!

Introduce your class to advertising with this project! Small groups create magazine advertisements for products of their own choosing. A graphic organizer including information on consumer profiles helps class members decide which...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Students examine tools and techniques of advertising. In this advertising lesson, students view ads, disvuss common terms used, and analyze techniques. Students are presented with situations and must design and advertisement for the...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Students explore the strategies and bias that are sometimes used in advertising with a particular focus on automobile advertising. Working in groups, they read several car ads and discuss the bias, opinion and stereotyping in the ads as...

Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.

Students investigate importance of branding and messaging, especially as they relate to party products like alcohol.

Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.

Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.

Students examine the role of advertising in presidential campaigns. They analyze one candidate's advertising campaign ads for elements such as major issues, positivity, negativity, facts, and opinions.