Ethos, Logos, and Pathos

Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...

Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...

How are commercials and advertisements able to convince their audience that they need to buy a certain product? Study Aristole's appeals with an engaging lesson that focuses on the use of ethos, pathos, and logos in claims and arguments.

Rhetoric from Aristotle (logos, pathos, and ethos) to the rhetorical triangle (audience, speaker, subject) and SOAPSTone (speaker, occasion, audience, purpose, subject, tone) here’s a presentation about the art of rhetoric that will...

Introduce your orators to the art of persuasion, to ethos, logos, and pathos, with a short video that summarizes the key points in Aristotle's treatise on rhetoric.

Use research to strengthen a persuasive argument. Examples of ethos, logs, and pathos are presented, and learners discuss how using research can improve one's argument. Pair this presentation with an example persuasive piece to point out...

Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...

Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.