Ethos, Logos, and Pathos

As part of their study of Things Fall Apart, class members conduct a close reading of a section of Chinua Achebe's essay, "An Image of Africa: Racism in Conrad's Heart of Darkness." Jigsaw groups then compare the voice in the essay...

Examine three speeches while teaching Aristotle's appeals. Over the course of three days, class members fill out a graphic organizer about ethos, pathos, and logos, complete an anticipatory guide, read speeches by Martin Luther King Jr.,...

Use this versatile, cross-curricular graphic organizer to demonstrate the power of words in advertising. Scholars analyze print advertisements, identifying parts of the ad that stand out. This could include color, celebrity endorsement,...

How are commercials and advertisements able to convince their audience that they need to buy a certain product? Study Aristole's appeals with an engaging lesson that focuses on the use of ethos, pathos, and logos in claims and arguments.

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Use research to strengthen a persuasive argument. Examples of ethos, logs, and pathos are presented, and learners discuss how using research can improve one's argument. Pair this presentation with an example persuasive piece to point out...

Rhetoric from Aristotle (logos, pathos, and ethos) to the rhetorical triangle (audience, speaker, subject) and SOAPSTone (speaker, occasion, audience, purpose, subject, tone) here’s a presentation about the art of rhetoric that will...

A clear and straightforward informational presentation on persuasive writing, this resource would be a strong start to a persuasive writing unit. Class members take notes on format and content, including the three appeals. Note: Provide...

Introduce your orators to the art of persuasion, to ethos, logos, and pathos, with a short video that summarizes the key points in Aristotle's treatise on rhetoric.

Students analyze common logos they see daily and describe what the logos bring to mind. They redesign a company logo incorporating the company's philosophy into their sketches. Students present their findings and redesign to the class.