This Marketing Techniques lesson plan also includes:
- Join to access all included materials
Learners explore, analyze and study the key elements of the marketing mix and the significance of the promotional mix. They investigate and explain the importance of communication to Vodafone and the use of David Beckham to sponsor its products.
13 Views 48 Downloads
- Activities & Projects
- Graphics & Images
- Lab Resources
- Learning Games
- Lesson Plans
- Primary Sources
- Printables & Templates
- Professional Documents
- Study Guides
- Writing Prompts
- AP Test Preps
- Lesson Planet Articles
- Interactive Whiteboards
- All Resource Types
- Show All
See similar resources:
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
7th - 12th Visual & Performing Arts
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
9th - 12th Social Studies & History CCSS: Adaptable
Marketing a Bad Idea: Why So Many People Joined the Klan in the 1920s
How did the Klu Klux Klan manage to gain so many members during the 1920s? Class members examine Klan documents and promotional materials to gain an understanding of the propaganda techniques used to attract members.
10th - 12th Social Studies & History CCSS: Adaptable
Understanding how consumers think is key to staying in business. Show high schoolers how their buying behavior really does affect the way the economy works with an informative video from Crash Course Economics. The video illustrates the...
11 mins 9th - 12th Social Studies & History CCSS: Adaptable
Teaching Marketing Through Auctions
Learners review market research and discuss how a company determines its products. In groups, they conduct surveys to determine which products would bring the most money in a mock auction in their classroom. The groups market a product...
9th - 12th Social Studies & History