Scavenger Hunt

Make your class aware of the difference between media violence and real violence. Using prior knowledge, a video clip, and a worksheet, class members explore and discuss the unrealistic portrayal of violence in the media. Learners...

Fourth and fifth graders define the term media literacy, then come up with examples that they share with the class. The types of media studied are auditory, visual, and written. Learners get together in pairs and perform a media...

Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...

After investigating various forms of print, oral, and electronic media as sources of information, class members research a historical figure and produce a résumé for this person. While templates are provided for an initial sorting...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...

How does media convey different messages? Use this lesson plan to explore media by identifying and analyzing selected images. Middle schoolers analyze a poster and discuss the intended meaning of the imagery and how it makes them feel....

Discuss media stereotypes with your emerging consumers. They view a television program to identify gender bias. After discussing the clip as a class, each learner writes a story showing more equitable roles. Or consider having them...

Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...

Explore communication through media by analyzing different advertisements and artwork. Budding artists view videos, websites, plays, and other artistic endeavors while discussing the true meaning of the work with their classmates. They...

Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...