The Art of Persuasion - Persuading the Audience

The power to convince others of your argument lies in your knowledge of rhetoric! A thorough packet covers the basics of persuasion, including logical appeals and fallacies, and applies strategies to letters to the editor,...

This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...

Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...

Students explore the power of persuasion. In a classroom setting, students discuss incentives, testimonials and deceptive pricing schemes that are used to influence others. After observing professionally made infomercials, students...

Rhetoric from Aristotle (logos, pathos, and ethos) to the rhetorical triangle (audience, speaker, subject) and SOAPSTone (speaker, occasion, audience, purpose, subject, tone) here’s a presentation about the art of rhetoric that will...

Students examine the use of persuasive arguments to varying audiences. They define persuasion, read and discuss an article on whether P.E. should be optional, summarize the pros and cons of P.E., and write a letter or a speech.

Students engage in a lesson that focuses upon the use of persuasive speech. They conduct research into the famous sayings used by sideshow owners and performers from the Old West. Students then create advertisements for shows that could...

Learners understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...

What does it take to persuade people? Aristotle has famously summarized rhetoric as three means of persuasion: logos, ethos, and pathos. Watch as these elements are explained in detail, and prompt your class to consider how to build the...

Young scholars research current environmental problems in order to develop and deliver an oral presentation. The presentation persuades the audience to act on the student's point of view on the issue.