Marketing to Teens: Gender Roles in Advertising

This Marketing to Teens: Gender Roles in Advertising lesson plan also includes:

Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about gender stereotypes, small groups create a brief ad campaign and explain to the class what techniques they considered as well as where the ad would be placed to reach the target audience. If time permits, have students craft an entire storyboard for their ad.

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Resource Details

Grade
7th - 12th
Subjects
Visual & Performing Arts
13 more...
Resource Type
Lesson Plans
Duration
1 hr
Instructional Strategies
Collaborative Learning
5 more...
Year
2012