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Young scholars explore the possibility that a products name might bias a consumers decision to buy a particular product. The question remains to be answered, "Why do consumers buy what they buy and why that particular product?"
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Manifest Destiny and the War with Mexico
Explore the causes and effects of the Mexican-American War with this fantastic resource, a two-week unit of eight lessons on such topics as Manifest Destiny, the Treaty of Guadalupe Hidalgo, and the annexation of Texas. The unit...
6th - 8th English Language Arts CCSS: Designed
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
8th - 11th English Language Arts
School Board Meeting on Mandatory School Uniforms
Should the school district implement a mandatory school uniform policy? After reading a series of primary and secondary source documents, class members are assigned roles and engage in a mock school board meeting about the question....
11th - 12th Social Studies & History CCSS: Designed
Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping...
9th - 12th Social Studies & History
The Atlantic Slave Trade
This presentation offers an overview of the Atlantic slave trade, taking care to give the subject its due diligence and explain the origins of slavery, the types of products slaves were forced to harvest, the most common importers of...
11 mins 9th - 12th Social Studies & History CCSS: Adaptable