Students explore the possibility that a products name might bias a consumers decision to buy a particular product. The question remains to be answered, "Why do consumers buy what they buy and why that particular product?"
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Consumerism in the Classroom: Effective Strategies for Today's Teenage Consumers
Help class members become savvy consumers with a series of activities that has them analyzing marketing strategies, comparing the value of brand name versus off-brand clothing, and considering the advantages and disadvantages of shopping...
9th - 12th Social Studies & History
Marketing to Teens: Gotta Have It! Designer & Brand Names
Advertisers want us to believe we would be accepted if we wore the right clothes or owned the right stuff. This assumption forms the heart of an exploration of the impact of advertising on teenagers. A safe classroom environment would...
8th - 11th English Language Arts
School Board Meeting on Mandatory School Uniforms
Should the school district implement a mandatory school uniform policy? After reading a series of primary and secondary source documents, class members are assigned roles and engage in a mock school board meeting about the question....
11th - 12th Social Studies & History CCSS: Designed
Solving the Puzzle of the Periodic Table
Did you know that the first time someone isolated a pure element was when Henning Brand boiled down his own urine in 1669 and unknowingly discovered phosphorus? The history of our current periodic table of elements is entertainingly...
4 mins 8th - 12th Science CCSS: Adaptable