Placement and Organization of Employment Ads
Pupils locate the classified section within a newspaper, find the employment ads, and examine how the employment ads are categorized and arranged. Lastly, they locate ads for specific jobs.
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Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
6th - 8th English Language Arts CCSS: Designed
501 Writing Prompts
Never again will you need to worry about coming up with a writing prompt! This packet contains, as it says, 501 prompts that are suitable for fourth graders on up. The prompts are paired into four categories (persuasive, expository,...
4th - 12th English Language Arts CCSS: Adaptable
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
7th - 12th Visual & Performing Arts
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
7th - 10th 21st Century Skills
Persuasion as Text: Organizational, Grammatical, and Lexical Moves in Barbara Jordan’s All Together Now
A thorough lesson on persuasive writing takes middle schoolers through several activities, including group discussion, collaborative posters, and independent writing. They compare historical speeches and analyze the persuasive techniques...
7th - 8th English Language Arts CCSS: Designed
Television Broadcast Ratings
Explore the relationships among programming, advertising and the ensuing rating wars. Help develop the media smarts of your pupils through this examination of advertisers for popular shows. Although the included Sweep Chart features 2002...
7th - 10th English Language Arts
Dollars and Votes: 2012 Election
What comes to mind when learners think about campaign financing? Secondary pupils watch a video about the fundraising climate during the 2012 presidential election and discuss Super PACs and Supreme Court legislation as a group. Focusing...
7th - 12th English Language Arts CCSS: Designed
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....
7th - 12th 21st Century Skills CCSS: Designed