In 2012, each presidential candidate spent a whopping $1 billion! Learners investigate how people create campaigns and run for office. They watch a short video, the 39th of a 50-part US government and politics series, to analyze what goes into creating an effective campaign strategy and team. Discussion on raising money, reaching voters, and staying on topic rounds out the lesson.
- Be sure class members have Internet access if assigning the video as homework outside of class
- This resource is only available on an unencrypted HTTP website. It should be fine for general use, but don’t use it to share any personally identifiable information
- Animations add humor to key concepts, making them more memorable
- Provides support for audio and visual learners