Recognizing Types of Propaganda in Advertising
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
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Propaganda: What’s the Message?
As class members progress through eight fully prepared learning stations, they will identify how bias is present in persuasive media, as well as differentiate among types of propaganda techniques like bandwagon propaganda and the use of...
8th - 12th English Language Arts CCSS: Adaptable
Ad Hominem Arguments
Give your class a lesson in logical reasoning. This worksheet, which focuses on ad hominem arguments, goes step by step through an example. After examining the argument, learners assess a second conversation for ad hominem arguments and...
7th - 12th English Language Arts CCSS: Adaptable
New Review Virginia Runaway Slave Ads
What does an ad reveal about a culture, or about the values of its intended audience? Class members examine a series of runaway slave ads—one of which was written by Thomas Jefferson—and consider what these primary source documents...
11th - 12th English Language Arts CCSS: Adaptable
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
9th - 12th English Language Arts CCSS: Adaptable
Techniques Used in Advertising & Propaganda
How do different companies market their products? This presentation focuses on a variety of techniques that the big guys use to drive consumerism. Techniques like ad hominem, appeal to authority, and appeal to fear (to name a few) are...
7th - 12th English Language Arts
Truth in Advertising: When to Ask Questions
Students view different commercials and ad campaigns that present opposing notions of "truth." Students use these commercials to evaluate what makes an effective public service announcement (PSA) or advertisement, then choose a national...
9th - 12th English Language Arts