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This Super Brand lesson plan also includes:
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl logo.
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Instructional Ideas
- Incorporate into a unit on consumer awareness, or before an upcoming Super Bowl
- Encourage groups to create presentations featuring the evolution of another selected logo
- Use the extension activities as extra credit or assignments for differentiation
Classroom Considerations
- Lesson plan was written in 2009; ensure that the logos in question have not changed in the meantime
- Designed for middle and high schoolers, though a resource for younger elementary learners is available
- Some of the logos include marketing for alcohol
Pros
- An intriguing lesson to football fans and savvy consumers
- Provides all necessary resources, including articles and worksheets
Cons
- None