Super Brand

Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a activity that focuses on the history and ubiquity of the Super Bowl logo.

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Instructional Ideas

  • Incorporate into a unit on consumer awareness, or before an upcoming Super Bowl
  • Encourage groups to create presentations featuring the evolution of another selected logo
  • Use the extension activities as extra credit or assignments for differentiation
Classroom Considerations

  • Lesson plan was written in 2009; ensure that the logos in question have not changed in the meantime
  • Designed for middle and high schoolers, though a resource for younger elementary learners is available
  • Some of the logos include marketing for alcohol
Pros

  • An intriguing lesson to football fans and savvy consumers
  • Provides all necessary resources, including articles and worksheets
Cons

  • None