The Advertising Council: Speak Up or Else

Circle games, energetic games, calming games, exit games. Whether used as ice breakers, warm ups, or exit strategies, or used in drama classes or content areas, the 28 games detailed in this packet deserve a spot in your curriculum...

Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

Crazy fact: submarines were actually invented long before the beginning of World War I! As the narrator of an engaging video explains, submarines revolutionized warfare and changed everything. Interesting anecdotes as well as vivid...

That's one complicated address book! To understand the need for a system that keeps track of addresses, pupils trying to find the IP address of their classmates. Then individuals change their IP addresses, which leads to research...

Many use the Internet but few know how it works. Viewers learn more about the network behind the Internet with a short video that explains the fiber optics and integrated photonics that make global communication possible.

This is a video that every individual, whether adolescent or adult, should have the chance to see! Using an incredibly humorous presentation style and fascinating statistics, psychologist Shawn Achor makes a compelling case for positive...

Inspire teens and tweens with a video that speaks to the practicality of following our dreams. Follow up the video with the Think section, which includes several questions that prompt viewers to explore their own passions and to...

Decode primary sources in a fast-paced activity. A quick guessing game helps pupils use visual clues to understand primary sources. Academics look at a picture of the cotton gin and must guess what it is without other knowledge or clues....

The New York Times article “Online Diary,” launches this study of websites and how to assess them. Richly detailed, the lesson plan includes warm-up activities, procedures, journal prompts, discussion questions, and links to valuable...