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The Art of Advertising  Lesson PlanThe Art of Advertising  Lesson Plan
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Lesson Plan

The Art of Advertising

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Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included. 

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Concepts

advertising, logos, pathos, ethos, aristotle's appeals, Persuasive Writing, persuasion, persuasive arguments

Additional Tags

advertising, ethos, logos, pathos, Persuasive Writing, english language arts
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Resource Details

Grade
7th - 12th
Subjects
English Language Arts
4 more...
Resource Type
Lesson Plans
Audience
For Teacher Use
Duration
21 days
Instructional Strategies
Collaborative Learning
1 more...

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