The Art of Advertising

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Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of different commercials. Links to commercials are not provided, but a unit project, rubric, and list of resources are included.

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Concepts

advertising, logos, pathos, ethos, aristotle's appeals, Persuasive Writing, persuasion, persuasive arguments