The Broadcast Project

This The Broadcast Project lesson plan also includes:

As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.

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Instructional Ideas

  • Include a mini-lesson on the types of appeals advertisers use to attract buyers
Classroom Considerations

  • Many parents/guardians limit TV viewing time; therefore prepare a letter for kids to take home that describes the assignment, explains the rationale for the project, and asks for parental support
Pros

  • The majority of lesson time focuses on analyzing broadcasts and related advertising, charting viewing habits, and developing media awareness
Cons

  • No rubric is included
  • The activities designed for older kids presume they have studied the types of appeals used by advertisers and can identify these appeals in the broadcasts