You are being manipulated! Arm yourself with awareness! Learn how to identify the various technical codes (images, sounds, colors), and how media makers use these codes to subconsciously influence your emotions and impulses. Just do it. Think different.

Concepts

media analysis, media bias, news media, the internet

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Additional Tags

social studies

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Pros

• The Dig Deeper button accesses links to AdAge's list of the top 10 most viewed ads of 2011
• Also included is a link to the Cannes Lions International Festival of Creativity in Communications award winners
• Options include an opportunity to flip the video: create your own multiple choice and/or open answer questions to check for understanding, add additional resources, or create a discussion question for an online open forum (requires free online registration)

Cons

• None

Common Core

RI.9-10.1 RI.9-10.2 RI.9-10.4 RI.11-12.1 RI.11-12.2 RI.11-12.4 SL.9-10.3 SL.11-12.3