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The Marketing Mix in Travel and Tourism 1

Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand. They design a leaflet promoting the facility's services.

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Resource Details

Higher Ed
Social Studies & History
1 more...
Resource Type
Lesson Plans
Instructional Strategy
Project-Based Learning
Included Materials
  • Worksheet