The Marketing Mix in Travel and Tourism 2

Market failure and the effects it has in terms of social benefit is the focus of this eight-page packet. Perfect for homework, this set of excellent worksheets provides several scenarios and graphs that show positive and negative...

International trade from 600 AD to 1450 AD resulted in the flourishing of post-classical civilizations, the expansion of Islam across many regions, and the transmission of rare materials and innovative ideas — not to mention the spread...

Students complete this first instructional activity in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in...

Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...

Students examine some of the recent developments in the travel and tourism industry. They research a specific area of the travel and tourism industry on the Internet. Each group presents their findings with the whole group.

Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...

How did Tanzania transition from a socialist to a market economic system? This challenging group research project has scholars examining the change through these structural adjustment policies: trade liberalization, privatization, cost...

Students investigate the hallmarks of effective organizations in the travel and tourism industry. They locate examples of high performing organizations in this industry.

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...

Students research an underdeveloped area and discuss ways that tourism could be promoted in that area. They work collaboratively to create a proposal for the rest of their group to encourage an investment in their selected region. They...