The Marketing Mix in Travel and Tourism 2

International trade from 600 AD to 1450 AD resulted in the flourishing of post-classical civilizations, the expansion of Islam across many regions, and the transmission of rare materials and innovative ideas — not to mention the spread...

The 18th and 19th centuries saw so many political revolutions around the world that it's difficult to consider the importance and influence of the revolutions that affected each country differently: the agricultural and industrial...

To gain a global perspective on immigration, groups investigate and create a map of the migration patterns in Africa, Asia, Europe, Latin America, and the Middle East. Class members then examine the background, immigration history, and...

Based on their understanding of the Universal Declaration of Human Rights and the Rights of Migrants in the United States, groups adopt a human rights perspective and analyze media reports to evaluate how the US is addressing the rights...

How do you create a classroom environment where hot button topics may be discussed in a respectful manner? As part of a series of lessons that focus on immigration issues, class members examine the rules for civil discussion before...

Stay or go? As part of a study of immigration and human rights, class members listen to the stories of several immigrants and must decide if the story was their own if they would stay in the United States as an undocumented immigrant or...

Examine the two ways a company can raise capital: equity and debt. Sal breaks down the differences between these and the pros and cons of the investors. He explains the implications of having a publically traded company and draws a stock...

Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...

Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven instructional activity with a lot of interesting information.

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...