The Marketing Mix in Travel and Tourism 2

Market failure and the effects it has in terms of social benefit is the focus of this eight-page packet. Perfect for homework, this set of excellent worksheets provides several scenarios and graphs that show positive and negative...

Posing a central question about how the economy can increase or decrease its money supply (5:00), Sal launches into a discussion about an expanding, or "elastic" money supply that can change along with its economy. Viewers will finally...

Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven lesson with a lot of interesting information.

Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...

How do people respond when the price of an item increases? Do they want more or less of that item? Young economists investigate the impact of the law of demand on the economy. A short video highlights the concept of prices in relation to...

How did Tanzania transition from a socialist to a market economic system? This challenging group research project has scholars examining the change through these structural adjustment policies: trade liberalization, privatization, cost...

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...

Students research business regulations, design and deliver a presentation that addresses the issues arising when companies act in anti-competitive manners.

Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...

Is it possible to be overqualified for the current job market? Scholars analyze underemployment and what it takes to potentially out-price yourself for a job. A short video lesson outlines economic growth and researches job trends....