The Marketing Mix in Travel and Tourism 2

Market failure and the effects it has in terms of social benefit is the focus of this eight-page packet. Perfect for homework, this set of excellent worksheets provides several scenarios and graphs that show positive and negative...

Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...

Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...

Scholars research the concept of supply and demand and its overall impact on the balance of the consumer market. The 8th lesson of a 21-part Economic Lowdown podcast series investigates how the availability of an item impacts its price....

Have your class apply concepts from lectures and use from simple examples to discuss more complex problems that have been reported in the news. This is a lecture driven lesson with a lot of interesting information.

Pupils examine some of the recent developments in the travel and tourism industry. They research a specific area of the travel and tourism industry on the Internet. Each group presents their findings with the whole group.

Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...

How did Tanzania transition from a socialist to a market economic system? This challenging group research project has scholars examining the change through these structural adjustment policies: trade liberalization, privatization, cost...

How do people respond when the price of an item increases? Do they want more or less of that item? Young economists investigate the impact of the law of demand on the economy. A short video highlights the concept of prices in relation to...

Students investigate the hallmarks of effective organizations in the travel and tourism industry. They locate examples of high performing organizations in this industry.