The Ownership of Travel and Tourism Organisations

Students examine the need for market research. For this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.

Students examine the functions of a business organization. They research how management controls the organization and how to structure a business. They use this information to open a fake tourism business.

Students examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.

Students examine some of the recent developments in the travel and tourism industry. They research a specific area of the travel and tourism industry on the Internet. Each group presents their findings with the whole group.

Students know the key pre-requisites for travel and tourism development. They explain how the UK has developed its communications infrastructure, built mass transportation systems and increased leisure time.

Students explain some of the main recent developments in the travel and tourism industry. They know how to access key information from the Internet and carry out some in-depth research into a specific area of the industry.

Students discover the infrastructure that supports the travel industry. They use a document to discuss how these types of businesses plan for the future. They examine how private and public organizations differ with regards to tourism.

Students carry out research and synthesise information from a range of sources. They find out about how to access key information from the Internet.

Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.

Students identify how tourism organizations can improve their customer service. They examine the benefits that customer service can bring to the business. They use this knowledge and compare it to a passenger airline.