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Understanding Content Vocabulary in Employment Ads
Students use worksheets and classified ads to improve their ability to interpret newspaper employment ads by learning to read and explain commonly used content vocabulary.
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Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...
3rd - 5th 21st Century Skills CCSS: Designed
Lesson 5: In the Courtroom: Understanding the Players and the Action
Young lawyers put Goldilocks on trial as they develop an understanding of the legal system in the final lesson of this five-part series. After learning about key terms relating to litigation, students are assigned roles and reading...
3rd - 6th Social Studies & History CCSS: Adaptable
Reading Closely for Textual Details: "The Wolf You Feed"
Close reading doesn't mean to literally read text close to your face, but rather to pay attention to particular details in order to develop a deep and purposeful understanding of text. The first part of a five-part resource provides an...
6th English Language Arts CCSS: Designed
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
4th - 8th 21st Century Skills CCSS: Adaptable
Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
6th - 8th English Language Arts CCSS: Designed
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
6th - 8th English Language Arts CCSS: Adaptable