Understanding Content Vocabulary in Employment Ads

Help your kids learn their vocabulary with a lesson plan and graphic organizer. After receiving a list of new vocabulary words, learners look up the definitions in dictionaries and fill in the worksheet. Additionally, they include a...

Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...

Young lawyers put Goldilocks on trial as they develop an understanding of the legal system in the final lesson of this five-part series. After learning about key terms relating to litigation, learners are assigned roles and reading...

Through guided discussions and collaborative activities, your class members will not only have the opportunity to learn more about the rights of women in Iraq, but they will also consider common misconceptions of Islam and examine the...

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Ever notice how that pair of shoes you looked at online last week seems to be following you? Introduce young consumers to the world of online advertising with a well-written, media literacy video, part of an ongoing series. Viewers...

What impact do advertisements have on Internet users? Pupils explore the topic in the third video of the digital media literacy set. Scholars discover the tactics advertisers use to get people's attention (and clicks). They learn about...

Introduce your class to advertising with this project! Small groups create magazine advertisements for products of their own choosing. A graphic organizer including information on consumer profiles helps class members decide which...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...