Understanding Content Vocabulary in Employment Ads

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Never forget a term used in Microsoft Word with these four pages of related vocabulary and their definitions. 

Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...

Young lawyers put Goldilocks on trial as they develop an understanding of the legal system in the final lesson plan of this five-part series. After learning about key terms relating to litigation, students are assigned roles and reading...

Close reading doesn't mean to literally read text close to your face, but rather to pay attention to particular details in order to develop a deep and purposeful understanding of text. The first part of a five-part resource provides an...

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...

Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this instructional activity, scholars analyze mass media to identify how its techniques influence our daily lives....