Understanding Content Vocabulary in Employment Ads

Through guided discussions and collaborative activities, your class members will not only have the opportunity to learn more about the rights of women in Iraq, but they will also consider common misconceptions of Islam and examine the...

Help your kids learn their vocabulary with a lesson plan and graphic organizer. After receiving a list of new vocabulary words, learners look up the definitions in dictionaries and fill in the worksheet. Additionally, they include a...

Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...

Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...

Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.

Young lawyers put Goldilocks on trial as they develop an understanding of the legal system in the final lesson of this five-part series. After learning about key terms relating to litigation, learners are assigned roles and reading...

Design and produce an advertisement (print, online or video) intended to persuade people to treat animals better. Research advertising techniques and review successful ads in preparation for their project.

A 10-page interactive explains different facets of implicit bias, demonstrates how implicit bias works, and how people can counteract its effects. The interactive tools permit users to save their information in "My Work" folders, to take...

Did you know elections only played a small role in Athenian democracy? Take a look at the fascinating origins of Athenian direct democracy in ancient Greece, and compare their political structures to our understanding of representative...