Your taste buds may be saying Pepsi, but your brain is saying Coke! By analyzing experimental research, learners discover ways in which our brains impact decision making. They conclude with a discussion of neuromarketing and how it influences the products we buy.

Concepts

the brain, scientific research, controlled experiments, ethics, bioethics

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Additional Tags

science

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Instructional Ideas

• Ask collaborative groups to research additional brain studies on a topic of their choice
• Set up a debate forum for pupils to discuss the ethics of neuromarketing

Classroom Considerations

• Expects a solid understanding of the brain's anatomy

Pros

• Provides brain images to reinforce experimental conclusions
• Uses a topic that individuals can connect with easily

Cons

• None