Why Do I Want All This Stuff?

How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.

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CCSS: Adaptable
Classroom Considerations

  • Collect a wide range of ads to ensure that all types of advertising appeals are represented
  • To enlist support, prepare a letter for parents/guardians describing the project and outlining how they can participate
Pros

  • Extensions include a family connection activity, a list of children's books dealing with the topic, and suggested videos
  • The referenced template is included in the packet
Cons

  • None
Common Core

Included Materials - Join to Access

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  • Answer Key
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  • Lesson Plan
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