How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
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- Collect a wide range of ads to ensure that all types of advertising appeals are represented
- To enlist support, prepare a letter for parents/guardians describing the project and outlining how they can participate
- Extensions include a family connection activity, a list of children's books dealing with the topic, and suggested videos
- The referenced template is included in the packet