Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson plan itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Advertisements
Students explore educational offerings for people with disabilities. In this social studies lesson, students research early schools for people with disabilities and discuss the advertisements that were used at the time. Students create...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Curated OER
Critical Consumerism
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
Curated OER
Reading Job Advertisements
In this ESL reading job advertisements worksheet, students read extracts from job advertisements and fill in the blanks using given words. Students then match each extract to a sentence.
Curated OER
Job Advertisements
In this ESL worksheet, students read 10 extracts from job advertisements. Students complete the gaps by writing in the words then each extract to a sentence.
Curated OER
Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
Curated OER
Marketing to Teens: Introduction
An introductory lesson plan shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they...
Curated OER
Life Skills - Advertising Tricks - Learning About Food Advertisements
In this advertising worksheet, students learn about food advertisements, including jingles, images, products, animation and more. They then complete the 3 activities in which they create their own product, spokes-character and jingle.
Curated OER
Advertisements
In this advertisements worksheet, 4th graders analyze and evaluate several advertisements for caring for cats and then design a poster that advertises the importance of a balanced diet for puppies and dogs.
Curated OER
Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
English Banana
Job Advertisements
In this working with a partner learning exercise, students observe four job advertisements from a newspaper with missing parts in each ad and communicate verbally to discover the missing sections, and fill in the blanks. Students write...
Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Federal Trade Commission
Ad Awareness
Movie theaters, shopping malls, television, the Internet ... no matter where people go, they are inundated with advertisements. Scholars discuss the topic of ad awareness using the first of four Admongo lessons about advertising. Pupils...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Teach Engineering
Thinking Green!
Encourage your class to solve local environmental issues. Groups brainstorm environmental issues that are affecting the community, choose one they want to solve, and design a product or service to solve their chosen issue. They then...
Teaching Tolerance
Using Photographs to Teach Social Justice | Advertisements Promoting Activism
Activism can create real change. Class members examine a series of photographs that represent a different form of activism. Individuals then craft a persuasive speech in which they argue why the photo they chose is the best example of...
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