Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
Curated OER
Adjectives and Advertisements
In this adjectives in advertisements worksheet, student complete 1 short answer and 2 fill in the blank activities that challenge them to use descriptive language.
Curated OER
ESL Reading Comprehension-Job Advertisements
In this ESL reading comprehension worksheet, students read job advertisements and complete associated comprehension questions, 6 total.
Curated OER
Book Advertisements
Students engage in the practice of producing a report about favorite books. The show Reading Rainbow creates context for this lesson. The making of an iMovie is done to present the book as an advertisement for the whole class.
Curated OER
Persuasive Writing - Advertisements
This compelling presentation shows pupils how to write sentences that will persuade. Word choice and tone are the two focuses. Many fine tips are given, such as: sentences focus on the positive and ignore the negative, and they use...
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
Whose Feat?
Play a vocabulary game with words from an article about Savion Glover's contribution to the film "Happy Feet." Then, small groups of students design and create original movie advertisements using vivid vocabulary to give Glover the...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
Junk Food Jungle
Learners become familiar with the nutritional value of foods advertised on television and in magazines. They discuss different types of foods and where snack food fits into a healthy diet. They categorize the foods they eat as healthy or...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Colonial Broadsides and the American Revolution
Students access the Library of Congress's collection of Broadsides (printed material with news, entertainment, advertisements, etc.) and explore their impact on events leading up to the Revolutionary War. They create a timeline with...
Curated OER
Back-To-School Shopping
Fifth graders estimate the prices of items to be bought for back to school. They use catalogs and/or advertisements to research the cost of each of the items. They use problem solving strategies and a spreadsheet template to determine...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Curated OER
Electoral Politics
Students formulate their own opinions about the issues in an election campaign through a critical examination of political advertisements, candidate debates, and political cartoons.
Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Curated OER
Old Hobbits Are Hard to Break
Explore film adaptation of literature with this activity, which focuses on the world of film advertisements. Middle schoolers discuss various films (including The Lord of the Rings) and create advertisements for a pretend film based on a...
Media Smarts
Sex in Advertising
Converse with your class about the use of sex in advertising. Analyze the biological, emotional, and spiritual connections associated with sex, and how the media uses these affiliations to sell products. Take a closer look at...
Curated OER
Rave Reviews
A fun lesson that utilizes toys and persuasion! After reading the article, which was written in 2005, pull some advertisements for toys currently being sold. These will be more relevant to your middle and high schoolers. What toy is a...
Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for learners to analyze.
PwC Financial Literacy
Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
Purdue University
Healthy Body Image: A Lesson Plan for Middle School Students
This is a very valuable lesson for middle schoolers on the importance of maintaining a healthy body image through diet, exercise, and positive mentality. The resource includes four lesson plans. The first two plans outline the physical...
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson plan focused on identifying dystopian...
University of Nebraska
Why Do I Want All This Stuff?
How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.
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