Media Smarts
Gender Messages in Alcohol Advertising
Make your students critical consumers of media, and foster an awareness of how culture is reflected and shaped by media. This resource covers how alcohol advertising presents and promotes gender stereotypes. After a discussion on...
Media Smarts
Who's on First? Alcohol Advertising and Sports
Students examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
Media Smarts
Kids, Alcohol and Advertising: Young Drinkers
Students explore reasons the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
Media Smarts
Kids, Alcohol and Advertising - Interpreting Media Messages
Young scholars investigate the importance of branding and messaging, especially as they relate to party products like alcohol.
Media Smarts
Kids, Alcohol and Advertising - Messages about Drinking
Learners examine different groups in our society that deliver messages to the public about drinking and consider the influence of each of these groups on the attitudes and perceptions of young people.
Media Smarts
Kids, Alcohol and Advertising - Understanding Brands
Learners explore the importance of branding for developing customer loyalty and recognition of products.
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Curated OER
Advertising Media: Youth Drinking and Smoking
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
Curated OER
How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
Curated OER
Media Literacy
Elementary learners observe and discuss advertisements for tobacco and alcohol. They identify how advertisers place information in strategic spots and make their product look good. They choose an ad and fill out the attached form on...
Centers for Disease Control and Prevention
Youths Are Exposed to E-Cigarette Advertisements from Multiple Sources
The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...
Curated OER
All the King's Men Theme of Drugs and Alcohol
For this literary analysis worksheet, students respond to 4 short answer and essay questions based on themes of Drugs and Alcohol in All the King's Men. Students also debate the validity of two thesis statements about the text.
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. In this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
Promoting an Anti-Smoking Campaign
While this presentation provides a useful way to explore persuasive writing and launch an anti-smoking campaign, it is incomplete. A teacher could use this resource as a template for a more complete lesson involving a discussion of...
The New York Times
Super Brand
Children can recognize popular brands from an early age, but these images symbolize much more than what they advertise. Take a journey through the design of a logo with a lesson that focuses on the history and ubiquity of the Super Bowl...
Curated OER
Goblin Market Theme of Drugs and Alcohol
For this reading comprehension worksheet, students respond to 3 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Teach With Movies
Title: "Pygmalion" - Topics: Drama/England; World/England
“What do you mean that my language is improper?” Prior to My Fair Lady was Pygmalion. Fair Eliza’s struggles with English, which according to George Bernard Shaw “is not accessible even to Englishmen,” come alive in the 1938 film version...
Curated OER
Dispel Myths, Save Lives
Students explore the reality of underage drinking. In this underage drinking lesson plan, students read the USA Today article titled 'Dispel Myths, Save Lives,' respond to discussion questions regarding the article, and complete an...
Curated OER
My Papa's Waltz Theme of Family
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on theme of family in "My Papa's Waltz." Students may also complete their choice of 3 reading activities suggested.
Curated OER
All the King's Men: Themes Quiz
In this online interactive reading comprehension worksheet, students respond to 5 multiple choice questions based on the themes of All the King's Men. Students may submit their answers to be scored on this timed quiz.
Curated OER
Breaking News English: Euro Junk Food Warning
In this English worksheet, students read "Euro Junk Food Warning," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
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