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Lesson Plan
Curated OER

Historical Development of Travel and Tourism

For Teachers Higher Ed
Students examine the historical development of the travel and tourism industry as they prepare for Edexcel BTEC National qualification in the United Kingdom. They view a PowerPoint presentation, research the industries development and...
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Lesson Plan
Curated OER

Factors Affecting the Travel and Tourism Industry 1

For Teachers Higher Ed
Students investigate factors that are related to the travel and tourism industry in preparation for the Edexcel BTEC National qualification. They examine real world example of the industry.
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Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 1

For Teachers Higher Ed
Students complete this first lesson plan in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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Lesson Plan
Curated OER

The Marketing Mix in Travel and Tourism 2

For Teachers Higher Ed
Students examine the marketing mix involved in special interest tourism. They develop a deep understanding of marketing mix by completing a case study of the Anantara Resort and Spa Elephant Camp, in northern Thailand.
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Lesson Plan
Curated OER

Reference and Research Skills

For Teachers Higher Ed
Students investigate reference sources that include knowledge of travel and tourism destinations. They examine specific travel information for UK and wider European travel.
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Lesson Plan
Curated OER

Provision of Customer Service and its Benefits

For Teachers Higher Ed
Students examine the importance of customer service in the travel and tourism industry. They determine the role of staff in providing service and when there are problems with services provided by completing case studies.
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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 1

For Teachers Higher Ed
Students investigate how to plan for market research and identify the main sources of information for the travel and tourism industry. They research and discuss the advantages and disadvantages of written questionnaires to gain market...
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Lesson Plan
Curated OER

REFERENCE AND RESEARCH SKILLS

For Teachers 9th - 12th
Students examine useful sources of reference materials and highlight vital research skills.Students, in groups, should be encouraged to read as widely as possible to avoid being over-reliant on a narrow range of resources.
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Lesson Plan
Curated OER

Products and Services for Consumers and Industry

For Teachers Higher Ed
Students study the products and services that the United Kingdom's travel and tourism industry has to offer. They look at how a location is marketed in the public and private sector, and apply it to a practical exercise in marketing a...
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Lesson Plan
Curated OER

Roles and Responsibilities of Organisations

For Teachers Higher Ed
Students determine the roles and responsibilities in the United Kingdom's travel and tourism industry. They research the main firms in the tourism industry.
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Lesson Plan
Curated OER

Administrative Systems in the Travel and Tourism Industry

For Teachers Higher Ed
Students examine the administrative systems in place in the travel and tourism industry in the United Kingdom. They investigate what happens when administration goes wrong and how to correct the error.
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Lesson Plan
Curated OER

Financial Systems within the Travel and Tourism Industry

For Teachers Higher Ed
Students examine the financial systems that are in place in the travel and tourism industry in the United Kingdom. They look at how the expansion of the European Union affects the financial systems in the travel industry.
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Lesson Plan
Curated OER

Practical Marketing Skills in Travel and Tourism 2

For Teachers Higher Ed
Student review and identify the main marketing and promotional methods in the travel and tourism industry. They examine advertising, press releases, brochures, leaflets and other techniques. They complete an activity sheet while...
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Lesson Plan
Curated OER

Major Transport Routes 1

For Teachers Higher Ed
Students study the major transport routes used in global travel and tourism in this the first of two lessons. They look at the history and evolution of transport routes and how they affect the travel industry focusing in the United Kingdom.
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Lesson Plan
Curated OER

Factors Contributing to Effective Workplaces in Travel and Tourism

For Teachers Higher Ed
Students investigate the hallmarks of effective organizations in the travel and tourism industry. They locate examples of high performing organizations in this industry.
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Unit Plan
Pearson

Musical Theater Performance

For Teachers 7th - 12th Standards
Musical theater is a trifecta, requiring cast members to be actors, singers, and dancers. Help theater arts students develop these skills with a unit designed to prepare them for a staging of a musical.
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Lesson Plan
Curated OER

Management and Leadership

For Teachers 10th - Higher Ed
Students undertake the study of leadership theory. The skills of being a leader and manager are covered. There is a comprehensive use of real life examples throughout the lesson.
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Lesson Plan
Curated OER

Tourism Potential in Different Locations

For Teachers 10th - Higher Ed
Students research an underdeveloped area and discuss ways that tourism could be promoted in that area. They work collaboratively to create a proposal for the rest of their group to encourage an investment in their selected region. They...
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Lesson Plan
Curated OER

The Ownership of Travel and Tourism Organisations

For Teachers 9th - 12th
Students explore the types of travel and tourism organization. They carry out research into different organisations and find out about the structure of some travel companies. They investigate takeovers in the travel and tourism industry.
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Lesson Plan
Curated OER

Marketing in the Travel and Tourism Industry

For Teachers 9th - 12th
Learners identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
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Lesson Plan
Curated OER

Management Structures in the Travel and Tourism Industry

For Teachers 9th - 12th
Learners examine the functions of a business organization. They research how management controls the organization and how to structure a business. They use this information to open a fake tourism business.
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Lesson Plan
Curated OER

Market Research Methods in Travel and Tourism

For Teachers 9th - 12th
Young scholars examine the need for market research. In this tourism lesson, students use new vocabulary and research more about a tourism organization. They develop market research action to an organization.
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Lesson Plan
Curated OER

Customer Service Skills

For Teachers 9th - 12th
Students discuss and identify customer service skills. They examine customer's notions of justice and the three types of customer service delivery. They role-play different scenerios as well.
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Lesson Plan
Curated OER

Appeal of Tourist Destinations

For Teachers 9th - 12th
Students examine the appeal of different tourism destinations. They identify how appeal applies to the opening of a new theme park. They explore how tourism organizations enter a new market.