Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
One Hen
Making Choices
When choosing what foods to eat, there are a lot of factors to consider. To help make the decision a little easier, young learners work in small groups developing short plays, stories, or advertisements that address the different issues...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third instructional activity from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their...
Curated OER
The World's Fair of 1893: A Tribute to Agriculture and Advertising
Students identify connections between agriculture, advertising, and mail order catalogues during 1890s as expressed at World's Fair of 1893. Students interpret photographic exhibit and discuss how reactions of rural fair visitors...
Curated OER
Ad Hangover?
In this advertising and marketing worksheet, students read an article regarding alcohol marketing and then respond to 8 short answer questions.
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Consumerism Scavenger Hunt
In this social studies activity, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Curated OER
Comparing Plans
Good consumer practices such as price comparison can make or break a budget. Youngsters research five different cell phone carriers and the plans they offer. They compile their data and determine which plan offers the best value. They...
Curated OER
Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism lesson students create an ad for a company and create a handcrafted butterfly.
Curated OER
Cell Phone Interview
Are there benefits to comparison shopping? Yes, even with cell phones. It's important to know which carrier is best and why. Learners interview a family member about his choice in cell phone carriers, and compare that person's choice to...
Curated OER
Calculating Simple Interest
Interest can be both a best friend and an enemy...show your learners how it can manifest through this set of 10 word problems. For each, they calculate time, principle, interest, or rate and choose an answer from multiple choice...
Curated OER
Smart Consumers
You can help students cut through the hype and find out for themselves which brands are best by becoming consumer scientists.
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Federal Reserve Bank
Wants on a Continuum
You can't always get what you want, but you might just be able to teach your class about wants and choices. This plan leads pupils through a discussion and closes with a worksheet and assessment.
Curated OER
Advertising – Does it Affect Our Purchasing Descisions?
Students consider the power of advertisements. In this consumerism lesson, students dicuss advertising techniques, advertising regulations, and analyze advertisements. Students also complete and evaluate and ad count actvitiy.
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Curated OER
A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson, students discuss advertisements to help them make better buying decisions.
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
Curated OER
Finan Lit.- Econ. Factors, Decision Making, Advertising
Students are able to understand how supply and demand affects the economy and consumers. They introduced to how supply and demand affects the economy and consumers. Students use a rational decision-making process to set and implement...
Curated OER
A Smarter Consumer
Students explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Students brainstorm questions they might ask themselves about an ad before...
Curated OER
Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
Curated OER
Packaging Tricks
Students become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...