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Consumerism
Seventh graders explain the concept of needs verses wants, influences on consumers, and advertising and relate those to making positive consumer choices. They break into small groups and plan a two-week day camp involving games and...
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Cost Of Cool
High schoolers explore how marketers use the idea of "cool" to sell clothing and accessories, and become aware of their own attitudes and perceptions about what is cool. They become aware of what motivates them to buy certain things
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Consumerism - Grocery Shopping
Students watch a video on how marketers plan their strategies in supermarkets. In groups, they are given a set amount of money and asked to go through a grocery store simulation with a list. After the simulation, they discuss the...
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What Is Actually Bought and Sold?
Economics students can use this packet to better grasp the concept of changes in supply and demand by reading about marketing, products, and elasticity. There are 3 tasks for students to complete, each based on the content of a...
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Why Do I Want All This Stuff?
Students identify two factors that determine consumer demand as well as substitutes and complements for selected goods and services. After examining advertisements, they distinguish between fact and opinion and explore the factors that...
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Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
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Energy Plus!
"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...
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Reading Comprehension 5
Is the hamburger in that fast food commercial real? Interest your class in this reading assignment by playing a short fast food commercial using YouTube. Then, give your class this reading passage, and have them complete the multiple...
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Market Research
Young scholars examine the difference between primary and secondary market research, and the limitations of market research in developing marketing strategies. They list specific examples of products and services linked to television...
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Busting the Tobacco Ads.
Fifth graders recognize that tobacco companies target young people with their advertisements. In this tobacco instructional activity, 5th graders understand why tobacco companies target youth. Students define the word adbuster and create...
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The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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Fashion Sense and Dollar Wise
Learners find the cost of an outfit. In this percentages lesson plan, students look at ads, pick out an outfit, and find the sale price. They create a commercial and complete 4 included worksheets.
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Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
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Shop 'Til You Drop
Students compare food prices to find the lowest unit price and make choices about where to shop and what to purchase on weekly items, cost comparisons and items needed. They collect grocery ads and weekly sale flyer's to expedite their...
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Read That Label!
Students explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
Teacher Web
1920's Magazine
What a creative and engaging project to incorporate into your studies of the 1920s! Your young historians will work in groups to design a magazine discussing the political and cultural topics of the decade, each member writing one...
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The Market System and Consumerism
Students examine their own consumption habits. Using various advertisements, they discuss their role in showing consumers what they must have in their lives. As a class, they encourage each other to change their habits and discuss how...
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Grocery Shopping
Students apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...
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Comparison Food Shopping: Buying Groceries for Two People for One Week
Twelfth graders investigate how to develop a simple food budget for two using newpaper ads, the basic four food groups, and calorie counts.
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From the Store to the Shopper
Learners explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
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Closed Economy Expenditure Model Test
In this economics worksheet, students answer questions relating to consumption, investment, and expenditures in a model of a closed economy. The eight page worksheet contains forty multiple choice questions. Answers are not included.
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Foodways
Fourth graders discuss where food is obtained and list their favorite items. They research recipes to discover their ingredients. They investigate the advertising and cost of food and prepare menus from earlier eras.
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Is Bigger Always Better?
Explore rational numbers with the young mathematicians in your class. They will investigate decimals, fractions, and percents before ordering and comparing rational numbers. This multi-day unit includes differentiation activities and...
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"I Will Do It!"
Second graders identify effective work habits. They choose 2 work habits that they personally want to practice for a week. Students are asked: "What kinds of work or study habits are most helpful to the individual person to use in many...