Curated OER
Contestable Markets
Students examine the issue of contestable markets. They investigate the low cost airlines industry and evaluate how far the market exhibits the characteristics of a contestable market.
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Contestable Markets
Students make inquiry into the concept of contestable markets. The lesson focuses upon theory and the intention is to encourage students to move to analysis or evaluation of the market. The lesson helps to reinforce the skills of...
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Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
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Jones Soda Project - Photography as a Vehicle (For Marketing)
Students create a marketing campaign using digital photographs. In this digital marketing lesson, students perform online research to determine the attitude that a soda company is attempting to portray with its marketing. They take...
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Imagining Apple Without Steve Jobs
Who was Steve Jobs and what has he contributed to American culture and technology? Kids ask themselves these questions as they read a New York Times article about Apple and Mr. Jobs. There are seven comprehension questions for learners...
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Nutrition and the Media: Cereal Box Consumerism
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...
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Life in a Soviet Household
Students simulate the transaction costs experienced by the average householder in the former Soviet Union. They consider time spent searching and waiting in line, scarcity of goods and the lure of the black market.
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Not So Simple Machines
Learners design a simple machine for a simple machine contest. In this simple machine lesson, students design a simple machine that will solve a problem. They draw a diagram, label it, and test the machine before they present it in a...
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Got Character?
Students create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
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Passport to Globalization
Young scholars discover how to live on a low budget. In this economics lesson plan, students investigate how the value of money in different countries affects market exchange. They should be familiar with money exchange policy.
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Lesson Plan: (Stock Market Investigation)
Young scholars simulate making a $100,000 investment in the stock market following a specific set of criteria. They track the stocks for two months, buying and selling stocks in a diversified portfolio.
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At Wal-Mart in Mexico, a Bribe Inquiry
Kids can find out what was going on at the Wal-Mart de Mexico while increasing their ability to read lengthy and complicated articles. They read the article and then answer 10 who, what, when, where, and why questions.
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The Filing Cabinet
Students discuss and identify the job market in agriculture. They define what is meant by Exploratory SAE and list five possible opportunities in the local community. Finally, students differentiate between improvement and supplementary...
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Cookie Creations
Students, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
Visa
Consumer Awareness
Help your pupils become wise consumers and avoid becoming targets for consumer scams and fraud. Here you'll find a PowerPoint presentation, instructional guidelines, worksheets, and suggested activities for developing shopper strategies...
Google
Friends: Create a Company
Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come up...
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Those Golden Jeans
Students review the productives resources used to produce goods and services and explore how decisions are made in a market economy through the interactions of both the buyers and the sellers.
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New Rules for Sunscreens
What are UVB and UVB rays, and why isn't my sunscreen good enough? Kids find out all the newest information regarding sunscreen and skin cancer as they read this New York Times article. They read the article then answer eight related...
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An Introduction to the Federal Reserve
High schoolers examine the Federal Reserve System. In this secondary economics lesson, students view a DVD titled In Plain English: Making Sense of the Federal Reserve. High schoolers take notes and work in groups to review the...
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Learning Economics through Comics
Students summarize the historical development of money. In this economics lesson, students describe the process of bartering and explain how money facilitates trade and exchange. Students also define and describe inflation and a modern...
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The Great Paper Airplane Factory
Students investigate the economics of starting a business in this series of lessons. They role play parts of a business organization that sells paper airplanes making decisions based on calculations to make the most profitable organization.
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The Soviet Choice For Growth
Young scholars examine five major events in Soviet History to introduce the concept of opportunity cost. They identify considered alternatives at the time of decision and examine benefits and cost. They apply these ideas to a typical...
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National Dairy Month
Students make ice cream, make lists of dairy products, discuss cows, and more to celebrate National Dairy Month. In this dairy lesson plan, students also sing songs about dairy.
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Halle Berry
In this famous person worksheet, students read a passage about Halle Berry and then complete a variety of in-class and homework activities to support comprehension, including partner interviews, spelling, cloze, synonym matches, and...