Alabama Learning Exchange
Emotional Appeals in Persuasive Writing
Appealing to the emotions of a consumer or viewer is persuasion at its best. Introduce your writers to five different type of appeals: loaded language, basic needs, bandwagon, testimonial, and snob appeal. Effective examples are...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Canva
50 Powerful Examples of Visual Propaganda and the Meanings Behind Them
Propagandists have many tools at their disposal to influence thinking and behavior. Among the most powerful are the visual tools, posters designed to grab the attention and stir the emotions of viewers. Check out this collection of...
Curated OER
Propaganda
Introduce your class members to propaganda techniques writers and advertisers use to influence their opinions. Each appeal is defined and illustrated with examples from current ads and political campaigns. Additional examples are...
Saylor Academy
Persuasive Techniques
Want to safeguard your students against peer pressure? Teach them all about rhetorical appeals, common attack methods, and various argument tones with a reference sheet on persuasive techniques.
Curated OER
Fallacies of Relevance
Review more than nine verbal and written fallacies in arguments. Many definitions and examples are given to encourage your scholars to avoid fallacies such as ad hominem and red herring. By doing this, they will have stronger speeches...
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second instructional activity in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign,...
Curated OER
Emotion or Reason?
Students use persuasive devices to construct oral or written arguments. For this arguments lesson, students discuss the types of persuasive devices used in arguments and form groups to select a topic to research. Students create a...
Curated OER
How Logical is Garfield?
Third graders analyze comics found in the newspaper for samples of logical, emotional, and ethical appeal. They write a paragraph for each selected comic strip explaining how the comic strip represents the use of logic, emotions, or ethics.
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Teaching With Documents Lesson Plan: "A Date Which Will Live in Infamy"
Your class examines F.D.R.'s speech for examples of repetition, alliteration, emotionally charged words, etc. They listen to the speech and interview a person who heard it delivered. They finish by writing an article about the experience.
Houghton Mifflin Harcourt
Songwriting Skill - Elaboration: Jesse McCartney - “How Do You Sleep?”
The practice of developing lyrics by elaborating with sensory details and examples continues in the third instructional activity on songwriting. This time class members examine Jesse McCartney's "How Do You Sleep?" Using procedures...
Curated OER
Flying Freudian Fun: A Look At Ethical Decision Making
There are not many more apt examples of ethics gone awry than William Golding's Lord of the Flies.. Ninth graders focus the ethics of decision making with the examples provided in the plot. They focus on the concept of the psyche and how...
Curated OER
AP Environmental Science-Food Fight
The content in this lesson is of a controversial nature. Please review to make sure it is suitable for your class. A video, The Meatrix is shown to the class, and then they discuss the emotionally-charged language that it uses. They are...
Curated OER
Humor Theories: Features vs. Functions vs. Subjects
Great for a psychology, sociology, or language arts lecture, this presentation focuses on the features, functions, and subjects of humor. Complete with definitions and examples of each category, as well as links to humorous videos and...
Curated OER
Fifties/Sixties Musical Playwriting Workshop
Students write a coherent script based on characterization, theme, conflict and emotional tone as found in the songs' lyrics and develop an understanding of the enjoyment that comes through discipline and hard work leading toward a...
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Connotation, Denotation, Explanation
Middle schoolers use this connotation and denotation activity to develop vocabulary skills. They take notes on the terms, study examples, and choose from pairs of words to find the more positive or negative word choice, as directed. They...
Curated OER
Persuasive Letter about Smoking
Students write a persuasive letter to someone they care about who smokes. They must use both logical and emotional appeals in their letter.
Curated OER
Political Science: Political Analysis Through Satire
Students identify, analyze and explain examples of politcal satire. They discuss the role of political satire in the democratic process and create and present examples of political satire.
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Art and Propaganda
Young scholars examine the types of propaganda used throughout World War II. In groups, they view examples of different posters and artwork used to identify the human emotions the government was trying to appeal through. They develop...
Southern Nevada Regional Professional Development Program
Common Core Reading Standards: Understanding Argument
What does your class know about logical fallacies? They can find out quite a bit and practice identifying logical fallacies if you follow the steps and use the resources provided here! After reviewing ethos, pathos, and logos, ask small...